Last night’s MTV Movie Awards had no shortage of buzz-worthy social moments. The network had been prepping its social strategy since early March, employing boy blogger band Our2ndLife to promote the show, and introducing a Tumblr War Room with social influencers coming together to react to the show’s highlights in real-time. The War Room was on point, making memes and GIFs of the night’s best moments minutes after they happened. The buzz started when Grumpy Cat made a red carpet appearance sporting Pharrell’s mountain hat and peaked toward the end of the show when Zac Efron had his shirt ripped off on stage by Rita Ora.
Here are the top 5 social moments from last night’s show:
1. Grumpy Cat + Pharrell Hat:
— Grumpy Cat (@RealGrumpyCat) April 14, 2014
2. Nicki Minaj mean-mugs her way down the red carpet. MTV’s Tumblr War Room gives it the meme treatment within minutes:
3. Conan O’Brien shows Vines of Amercian Hustle and Wolf of Wall Street during his opening:
4. Seth Rogen kisses his mom on stage:
5. Zac Efron sets the internet ablaze when he follows up his “Best Shirtless Performance” award with an on-stage shirtless performance:
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