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‘The Vampire Diaries’ causes social TV viewers to cry during finale (spoilers)

HomeThe CW’s The Vampire Diaries, continues to elicit intense emotions from their core fans. The season five finale was no exception according to this week’s research from our analytics partner Canvs. There were so many tears that this was the first time in Canvs history that there was “a scalable pool of ‘crying’ conversation” and that “more than a quarter of reactions indicated that viewers were sad or crying.” Here are the details.

Here are two more key insights from Canvs followed by an infographic that details the episode. Creating such intense emotions from active fans on social TV proves how popular this show really is.

  • Younger viewers were more likely to cry. In fact, those who said they were crying were more likely to be under 16 than the general audience.
  • Perhaps not surprisingly, the audience that reacted to Vampire Diaries is very young. 71% of them are under 19 and they under-index against Twitter averages for every other age bracket we measure.

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Photo by CWTV.com

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