Time Warner Cable announced that it will be taking over a space in New York’s Meat Packing District to create a ‘pop-up’ experience in the lead up to this year’s Super Bowl. Called Time Warner Cable Studios, the space will give network partners stations to develop to engage fans. While open, Time Warner Cable Studios will feature performances from high-profile music acts and surprise celebrity guests, and the cable provider’s Facebook page will be live-streaming the red carpet activity for all concerts.
“We are thrilled partner with so many strong networks to deliver this one-of-a-kind experience designed exclusively for our customers,” said Jeffrey A. Hirsch, EVP and Chief Sales/Marketing Officer, Residential Services for Time Warner Cable. “Time Warner Cable Studios will incorporate all the elements our customers love including music, sports and entertainment while getting them excited for the Super Bowl.”
Time Warner Cable customers will have the opportunity to win a trip to New York City and All-Access Passes to the Time Warner Cable Studios through a Facebook sweepstakes. In addition to the sweepstakes customers will have a chance to win Time Warner Cable Studio tours and concert tickets through local giveaways. Details on the local ticket giveaways will be available on the Time Warner Cable Facebook page beginning in January.
- How Budweiser, Coca-Cola, and Esurance Won Super Bowl XLVIII
- Broadway Joe Lights Up Social During Super Bowl
- Tracking the virality of Super Bowl commercials with iSpot.tv
- Puppy Bowl X may be cute, but don’t take the event lightly