TVNewser TVSpy AgencySpy PRNewser SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps GalleyCat FishbowlNY FishbowlDC

TiVo partners with Flingo to smarten non-smart TVs

As the digital video recorder becomes more ubiquitous, and is offered by nearly every cable provider, TiVo has been forced to offer more advantages to subscribers. The latest, a partnership with smart tv app leader Flingo, is a big step in the right direction.

“People are demanding access to online streaming content from the comfort of their own living room, and TiVo’s offerings has evolved to support that demand,” said Tara Maitra, SVP and general manager of content & media sales at TiVo Inc.

Accessing smart tv apps now doesn’t require consumers to own a smart tv. Instead, TiVo Premiere set-top boxe owners can access Flingo’s LaunchPad through the device. LaunchPad features over 70 video applications,including content from TMZ, A&E, History, Showtime, TV Guide. For the partnership, Flingo and TiVo have developed new content specifically for TiVo subscribers through the “LaunchPad for TiVo.”

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training for beginners in our online boot camp, Social Media 101. Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Hurry, this boot camp starts next week! Register now!