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TiVo partners with Flingo to smarten non-smart TVs

As the digital video recorder becomes more ubiquitous, and is offered by nearly every cable provider, TiVo has been forced to offer more advantages to subscribers. The latest, a partnership with smart tv app leader Flingo, is a big step in the right direction.

“People are demanding access to online streaming content from the comfort of their own living room, and TiVo’s offerings has evolved to support that demand,” said Tara Maitra, SVP and general manager of content & media sales at TiVo Inc.

Accessing smart tv apps now doesn’t require consumers to own a smart tv. Instead, TiVo Premiere set-top boxe owners can access Flingo’s LaunchPad through the device. LaunchPad features over 70 video applications,including content from TMZ, A&E, History, Showtime, TV Guide. For the partnership, Flingo and TiVo have developed new content specifically for TiVo subscribers through the “LaunchPad for TiVo.”

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TV Everywhere is Making Authenticated Content Easier to Access

TV EverywhereTV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.