Second screen apps are becoming mainstream complements to your favorite TV networks and shows, but not all media power brokers agree that this new phenomenon is worth capitalizing on… at least not yet.
At last week’s NYC Television Week, MediaBistroTV caught up with two media executives and one Hollywood showrunner and asked them whether the second screen factors into their programming decisions. WATCH:
- Viggle Gives Advertisers 'Access' to Highly Targeted Second Screen Audience
- What is the Right Sweet Spot for Social Teasing of Local News?
- CNBC Now Available on Apple TV
- How 'Alex on the Plaza' is Using Social to Produce Great 'Today' Show Moments