Second screen apps are becoming mainstream complements to your favorite TV networks and shows, but not all media power brokers agree that this new phenomenon is worth capitalizing on… at least not yet.
At last week’s NYC Television Week, MediaBistroTV caught up with two media executives and one Hollywood showrunner and asked them whether the second screen factors into their programming decisions. WATCH:
- ABC 'Good Morning America' Unveils 'Social Square'
- 'True Detective' Finale Crashes HBO Go
- CNN Sells iPad News App Zite to Social Magazine App Flipboard
- Sec. of State John Kerry to Andrea Mitchell: Staff 'Extremely Nervous' About Twitter Return