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To Care Or Not To Care About Second Screen? Media Executives, Producer Weigh In

Second screen apps are becoming mainstream complements to your favorite TV networks and shows, but not all media power brokers agree that this new phenomenon is worth capitalizing on… at least not yet.

At last week’s NYC Television Week, MediaBistroTV caught up with two media executives and one Hollywood showrunner and asked them whether the second screen factors into their programming decisions. WATCH:

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