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To Care Or Not To Care About Second Screen? Media Executives, Producer Weigh In

Second screen apps are becoming mainstream complements to your favorite TV networks and shows, but not all media power brokers agree that this new phenomenon is worth capitalizing on… at least not yet.

At last week’s NYC Television Week, MediaBistroTV caught up with two media executives and one Hollywood showrunner and asked them whether the second screen factors into their programming decisions. WATCH:

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TV Everywhere Let’s You Stay Plugged In During the Holidays Anywhere You Go

TV EverywhereThe holidays are here and that means long lines at department stores, waiting at the airport for delayed flights, or sitting in the carpool lane in holiday traffic. TV Everywhere is your new best friend to help pass the time and is here to remind you that you #CouldBeWatchingTV through your smartphone, tablet or laptop anywhere you go.