TVNewser TVSpy AgencySpy PRNewser SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps GalleyCat FishbowlNY FishbowlDC

To Care Or Not To Care About Second Screen? Media Executives, Producer Weigh In

Second screen apps are becoming mainstream complements to your favorite TV networks and shows, but not all media power brokers agree that this new phenomenon is worth capitalizing on… at least not yet.

At last week’s NYC Television Week, MediaBistroTV caught up with two media executives and one Hollywood showrunner and asked them whether the second screen factors into their programming decisions. WATCH:

Mediabistro Course

Social Media Strategy Boot Camp

Social Media Strategy Boot CampStarting November 10, build a complete social media strategy for your brand! Through a series of weeklong webcasts, marketing and social media experts will teach you how to integrate social media into your overall marketing strategy, understand key metrics and analytics, and master the emerging trends in social. Register now!