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‘Today’ debuts cross-platform cooking show, ‘Fresh Cooks Live’

2F5E50F78-93DC-1454-26770C4E510ACCCA‘Today’ show fans have demanded longer cooking segments, and NBC has listened.

Yesterday, the ‘Today’ show debuted ‘Fresh Cooks Live: Today’s Spring Cookalong,’ a week-long series that features self-made cooks with large internet followings. The demos will air live on TV via a picture-in-picture format while simultaneously streaming on today.com.

Carson Daly is the host of the series, and will be utilizing social media to engage with fans. ‘Today’ has asked viewers to submit cooking photos and questions using hashtag #FreshCooksLive, and via Facebook.com/TODAY, and Facebook.com/TODAYFood. Daly will be fielding questions live on Twitter, and viewer-submitted cooking photos will be integrated across Today’s coverage.

The first show featured Laura Vitale of the popular YouTube cooking show ‘Laura in the Kitchen.’ Other cooks to appear this week include:

• British ‘SORTED Crew’ Ben Ebbrell, Barry Taylor and Jamie Spafford, founders of SORTED Food
• Brandi Milloy, host of POPSUGAR
• Lorraine Pascale, author of ‘A Lighter Way to Bake’
• Daniel Klein and Mirra Fine, filmmakers of ‘The Perennial Plate’
• Krista Simmons, food editor at LAist.com
• Stacey Little, founder of SouthernBite.com and author of ‘The Southern Bite Cookbook’

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