The popular social TV app Zeebox — currently only available in the UK — launched a TV ad campaign over the weekend that delivered big results. The campaign appeared on Sky TV, and it’s is likely the product of BSkyB’s recent $15 million deal with the social TV startup. Zeebox CEO Ernesto Schmitt tweeted that the Sky TV ads were driving 15,000 downloads an hour over the weekend at one point. For context, Zeebox said it had 250,000 users in January, which spans both their web and app experiences.
Wow. What a weekend. With first couple of days of our TV advertising on air, we’re getting up to 15,000 new sign-ups per hour. #zeebox
— ernesto schmitt (@ErnestoSchmitt) March 5, 2012
This goes to show how effective on-air promotion can be for driving downloads of second-screen apps. And by extension, how important strategic relationships with TV networks, cable channels, MSOs and local TV stations can be. Here’s the ad that aired on Sky TV, via The Next Web: