TVNewser TVSpy AgencySpy PRNewser SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps GalleyCat FishbowlNY FishbowlDC

TV check-in app GetGlue hits 1 million users

Calling it major milestone, GetGlue says it has hit the one million user mark in March. The check-in app — which encourages users to check into TV shows and other forms entertainment, like movies and music — is now averaging one check-in per second. During primetime, GetGlue says it often hits 10 check-ins a second. Here’s an infographic mapping check-ins throughout the day:

These check-ins also trigger a sea of tweets and Facebook status updates. “During primetime, GetGlue is averaging one share per second to both Facebook and Twitter,” explains GetGlue founder and CEO Alex Iskold. “During primetime, 3% to 20% of tweets about shows are coming from GetGlue.” In one example, GetGlue comprised 15% of tweets during a recent episode of A&E’s Breakout Kings.

That’s the kind of social promotion that TV loves, which helps explain why GetGlue has 35 major networks and 10 major movie studios as partners. “GetGlue allows our viewers to share their love of our shows with friends and fans, which amplifies social media buzz and overall engagement with our brands,” said Gayle Weiswasser, VP of Social Media Communications, Discovery Communications, in a GetGlue blog post.

Behind all the check-ins, GetGlue’s real business is in data. “In addition to hitting one million users, GetGlue has reached another significant milestone – 100 million data points,” says Iskold. “These data points represent connections between people and the entertainment they’ve consumed, revealing insights about tastes and dynamics of entertainment consumption.”

And that’s valuable — assuming people keep checking into TV shows. Somrat Niyogi, the founder of Miso, a competing check-in service, admitted earlier this year that the check-in is a transitional technology. “No one has figured it out in this space,” he told Clickz. “The check-in is not it.” He said Miso is exploring other ways to connect viewers around broadcasts, such as connected TVs and next-generation program guides.

Sponsored Content

TV Everywhere is Making Authenticated Content Easier to Access

TV EverywhereTV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.