Calling it major milestone, GetGlue says it has hit the one million user mark in March. The check-in app — which encourages users to check into TV shows and other forms entertainment, like movies and music — is now averaging one check-in per second. During primetime, GetGlue says it often hits 10 check-ins a second. Here’s an infographic mapping check-ins throughout the day:
These check-ins also trigger a sea of tweets and Facebook status updates. “During primetime, GetGlue is averaging one share per second to both Facebook and Twitter,” explains GetGlue founder and CEO Alex Iskold. “During primetime, 3% to 20% of tweets about shows are coming from GetGlue.” In one example, GetGlue comprised 15% of tweets during a recent episode of A&E’s Breakout Kings.
That’s the kind of social promotion that TV loves, which helps explain why GetGlue has 35 major networks and 10 major movie studios as partners. “GetGlue allows our viewers to share their love of our shows with friends and fans, which amplifies social media buzz and overall engagement with our brands,” said Gayle Weiswasser, VP of Social Media Communications, Discovery Communications, in a GetGlue blog post.
Behind all the check-ins, GetGlue’s real business is in data. “In addition to hitting one million users, GetGlue has reached another significant milestone – 100 million data points,” says Iskold. “These data points represent connections between people and the entertainment they’ve consumed, revealing insights about tastes and dynamics of entertainment consumption.”
And that’s valuable — assuming people keep checking into TV shows. Somrat Niyogi, the founder of Miso, a competing check-in service, admitted earlier this year that the check-in is a transitional technology. “No one has figured it out in this space,” he told Clickz. “The check-in is not it.” He said Miso is exploring other ways to connect viewers around broadcasts, such as connected TVs and next-generation program guides.