TVGuide has released its fall survey with a few interesting tidbits. First, 27% of TVGuide.com users say they plan to buy a tablet in the next year, underscoring the second-screen opportunity there. And 19% said they would pay more for content (or to put another way, 81% said they will not.) Another 85% say they want a personalized TV guide to help them discover content.
TVGuide says its Watchlists (users follow a show to learn when/where it airs, regardless of platform) are accurately predicting which new shows are staying around. Nine of the top 10 most-added freshmen series in Watchlists have been picked up for full seasons:
As far as favorite new TV shows in the survey, ABC’s Revenge topped the list followed by CBS’ Person of Interest and Fox’s Terra Nova. TVGuide says 400,000 users have signed up for Watchlists, 5 million have downloaded its apps and they’ve counted another 5 million check-ins to date.
Here’s the full survey results in a deck presented by TVGuide at today’s Mashable Media Summit in New York:
- TiVo Study: Multitasking Viewers Rarely Engage in TV-Related Side Activities
- Infographic: Fans React to Homer and Peter Sharing the Small Screen Together
- Live-Tweeting TV Shows Lifts Conversation Volume and Follower Growth Rate
- Viacom Study: The 5 Steps to Series Fandom in the TV Everywhere Era