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Twitter CEO Trying Improv to Lure Female TV Stars to Twitter

Dick Costolo and Matt Lauer.jpg largeTwitter CEO Dick Costolo told NBC “Today” host Matt Lauer that he might dig into his improv roots to lure some of TV’s biggest female comics onto Twitter.

“I would say it’s the collection of female comedians,” Costolo said. “Melissa McCarthy, it’s Tina Fey, it’s Amy Poehler.  I should be able to use some of my pull from my Chicago improvisation days to get a few of ‘em onto the platform– and I’ll make that my goal.”

In his first interview since his company went public earlier in the year, Costolo talks to Lauer about Twitter’s power, what he sees as the “cardinal sin” of tweeting, and dealing with being the oldest guy in the room at a predominately younger company.

The show is encouraging viewers to tweet @todayshow who they would like to see join Twitter. The interview will air on “Today” tomorrow morning.

Which TV stars currently holding out from Twitter would you like to see hop on board? Let us know!

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