In a white paper for March, Trendrr breaks down the public social conversation around television: 69% of the activity stemmed from Twitter, 16% from GetGlue (its highest month) and 15% from Facebook’s publicly-available comments (keep in mind, the vast majority of Facebook’s conversation is private and not measured.) For the month, The Voice and Pretty Little Liars led the shows in social activity — both are strong on Twitter — while The Simpsons and The Walking Dead performed well on Facebook.
The NCAA tournament was the top social event for the month across broadcast and cable. Trendrr went one step further and mapped social activity by day:
And if you compare broadcast to cable overall, cable TV accounted for 59% of total social engagement in the month of March — even without the Final Four games. Among the broadcast nets, CBS came out on top for social activity, and MTV led among the cable networks. For more detail, here’ s a link to the full white paper.
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