TVNewser TVSpy AgencySpy PRNewser SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps GalleyCat FishbowlNY FishbowlDC

Twitter users like their TV sites, finds Nielsen

If anyone doubts the booming business of TV, Nielsen published a snapshot of the 2010-11 season today. First off, TV viewing is up again — the average American watched 34 hours and 39 minutes in the fourth quarter of last year, a gain of two minutes. And ad spending is up, too. Overall TV spending reached $69 billion, increasing 8% versus year prior:

One of the most interesting metrics is the overlap between social networking sites and TV sites. Nielsen found that 76% of U.S. visitors to Twitter also visited TV network and broadcast sites. For Facebook, the number is 50%. Overall, it’s 40%.

The biggest jump in consumption is mobile video: 24.7 million mobile subscribers watched video on a mobile phone in the fourth quarter, a 41% increase from last year. And almost half of all Americans (143.9 million) viewed video online in January 2011, spending an average of 4 hours 39 minutes viewing video on PCs/laptops. Wow.

On the time-shifted front, 38% of TV households in the U.S. have now have a DVR. Out of 5 hours and 11 minutes of TV a day, 24 minutes is time-shifted, on average.

Mediabistro Course

Multimedia Journalism

Multimedia JournalismStarting September 25, learn how to create interactive packages with photos, audio, and video! Taught by a multiplatform journalist, Darragh Worland will teach you how to come up stories that would be best told in a multimedia format, and create original content for that package using photos, slideshows, and short video and audio pieces. Register now!