In a major shakeup, Yahoo COO Dan Rosensweig and media chief Lloyd Braun are leaving the company. CFO Susan Decker will now oversee revenue generation, including ad sales. Yahoo has fallen further behind Google in search advertising, and its stock has dropped steadily over the past few months. And recently, Yahoo SVP Brad Garlinghouse sent out a memo, which was picked up in the Wall Street Journal, that detailed how the company lacked “a focused, cohesive vision.” Dubbed “The Peanut Butter Manifesto,” it described how Yahoo “lacked decisiveness” in trying to spread itself too thin across too many products and initiatives. Says CEO Terry Semel today in a blog post, “Simply put, weâ€™re aligning our business around two key customer groups â€” our audience and our advertisers and publishers â€” supported by innovative technology.”
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TV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.