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Urban Outfitters Taking Hipster Image To The Second Screen

urban outfittersUrban Outfitters, the clothing store most associated with hipsters, has developed a new app in an attempt to spark sales after a weak fall period saw a loss of $200 million.

Customers who mention the brand on Twitter or Instagram will become eligible for rewards that include concert tickets and early access to store apparel. The new app also has a Four-Square-esque check-in feature that will lure customers with promotional offers based on location.

Users are also urged to be creative with their profiles— you can personalize your background, update a photo, and enter your gender and college.

The company is also giving customers a chance to win prizes separate from the app; they had a retweet contest this week for a chance to win a skateboard:

We’ll keep our eyes on Urban—and other retail outfits—who start developing apps to boost their sales and customer loyalty.

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TV Everywhere is Making Authenticated Content Easier to Access

TV EverywhereTV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.