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Urban Outfitters Taking Hipster Image To The Second Screen

urban outfittersUrban Outfitters, the clothing store most associated with hipsters, has developed a new app in an attempt to spark sales after a weak fall period saw a loss of $200 million.

Customers who mention the brand on Twitter or Instagram will become eligible for rewards that include concert tickets and early access to store apparel. The new app also has a Four-Square-esque check-in feature that will lure customers with promotional offers based on location.

Users are also urged to be creative with their profiles— you can personalize your background, update a photo, and enter your gender and college.

The company is also giving customers a chance to win prizes separate from the app; they had a retweet contest this week for a chance to win a skateboard:

We’ll keep our eyes on Urban—and other retail outfits—who start developing apps to boost their sales and customer loyalty.

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TV Everywhere Let’s You Stay Plugged In During the Holidays Anywhere You Go

TV EverywhereThe holidays are here and that means long lines at department stores, waiting at the airport for delayed flights, or sitting in the carpool lane in holiday traffic. TV Everywhere is your new best friend to help pass the time and is here to remind you that you #CouldBeWatchingTV through your smartphone, tablet or laptop anywhere you go.