USA Network is launching a new social platform called “My Moment,” tied to the launch of its new reality series “The Moment.” While the TV show follows nine people as they get a second chance to pursue their dream career, the social campaign will help viewers follow through on their own dreams.
Users will declare their dream jobs, and put together steps to help them get closer to achieving that goal. They can share their progress along the way, while former Super Bowl MVP Kurt Warner–who hosts the TV show–will help mentor some of the users. Participants can also win $1,000 to help them pursue their dreams.
“My Moment is a great way to involve viewers with the show on an even deeper level and allow them to effect meaningful change in their own lives,” said Alexandra Shapiro, executive VP of marketing & digital for USA Network in a statement. “By galvanizing USA’s powerful digital fan base, we hope to help viewers achieve lifetime goals.”
More information, below.
USA NETWORK UNVEILS “MY MOMENT” A SOCIAL PLATFORM WHICH ENGAGES FANS OF ITS NEW REALITY SERIES, “THE MOMENT,” AND PROVIDES THEM WITH A PERSONALIZED PATH TO PURSURING THEIR DREAM CAREER
Fans Can Access Tools and Resources to Pursue Their Dreams, and Succeed Along with Encouragement from the USA Fan Community and Former NFL Quarterback Kurt Warner
THE MOMENT, Hosted by Kurt Warner, Premieres Thursday, April 11 at 10/9c
NEW YORK – APRIL 9, 2013 – USA Network launched today “My Moment,” a social platform which engages viewers of its new reality show, THE MOMENT, and taps the power of USA’s community of 17MM digital fans to provide advice and resources that will enable them to pursue their dream career.
Premiering April 11, THE MOMENT is hosted by legendary NFL quarterback Kurt Warner and follows the stories of nine individuals who are given a second shot at landing their dream profession. Mirroring the experience of those featured on the show, viewers will have the unique opportunity to embark on their own path of discovery via My Moment at http://mymoment.usanetwork.
“My Moment is a great way to involve viewers with the show on an even deeper level and allow them to effect meaningful change in their own lives,” said Alexandra Shapiro, executive vice president, marketing & digital for USA Network. “By galvanizing USA’s powerful digital fan base, we hope to help viewers achieve lifetime goals.”
Individuals will declare their dream jobs, and complete a series of goal-focused steps to achieving their ultimate career “moment.” Along the way, they’ll have the opportunity to share stories of their personal journeys with theMy Moment community, as well as across Twitter and Facebook using #MyMoment. Warner will serve as a career coach, and will recognize the most active participants’ hard work and advancement.
As these hopefuls progress, they’ll participate within a larger community that may include other dream seekers and mentors in their field, receiving their support as well as Warner’s in the form of videos and special digital badges. Participants will also be entered into THE MOMENT Second Chance sweepstakes to win one of five $1,000 prizes to help them further along their road to success. Fans can connect with others and share more stories on USA’s The Moment Character Chatter, the network’s real-time watercooler, which harnesses and amplifies the social conversation around My Moment and the show by funneling a feed of text, images and videos from all social streams, including Facebook, Twitter, Flickr and YouTube.
THE MOMENT runs through May 30, and is executive produced by Charlie Ebersol and Justin Hochberg of THE Company. The Hochberg Ebersol Company (THE Company) was founded by entertainment industry veteran Justin Hochberg and television/film producer Charlie Ebersol. THE Company creates, packages and produces groundbreaking programming in the unscripted, multi-camera comedy, docu-series, and competition formats, for a range of leading broadcast and cable networks. THE Company also operates a full-service branded entertainment agency. Clients have included “Shaq Vs.,” Dick Clark Productions and “Hell’s Kitchen” for Fox. THE Company also operates its own in-house post facilities, which includes CGI capabilities. THE Company is represented by Michael Kagan at ICM and Bill Abrams of Abrams Garfinkel Margolis Bergson, LLP.
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