USA Network is tapping into their fans to help develop the marketing strategy for the seventh season of Psych which will premiere on the network on Wednesday, February 27, at 10/9c. Through December 23rd fans were able to “ visit the Psych Tag iiit app on USANetwork.com or the show Facebook page to submit, review and rank taglines.”
Last September USA took social TV to a new level with “Hashtag Killer,” their award winning social TV experience and storyline. Even through the network’s upfront they found ways to trend and help the industry realize what can be done with top platforms. According to USA the competition will conclude as follows:
The entries will be narrowed down to seven finalists – reflecting the seventh season – with the voting taking place on December 31, 2012 through January 4, 2013, with the fan favorite announced in January. Previous PSYCH taglines have included “To Predict and Serve,” “Solving Crime is a Serious Business, Sort Of,” and from season one, “Fake Psychic, Real Detectives.”
This is a great example of the first conversation every social TV marketer should have while preparing to launch a new season – how can our fans help build the strategy.