TVNewser TVSpy AgencySpy PRNewser SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps GalleyCat FishbowlNY FishbowlDC

USA Network Partners With Wattpad for ‘Dig’ Prequel

DigUSA’s new investigative drama “Dig” premieres in the fall, but a prequel story is on the way via the social site Wattpad.

“DIG: The Official Prequel” will be available on Wattpad, a social site for readers and writers, well in advance of the official “Dig” premiere this fall. The 12-episode prequel is written by the same writers of the soon-to-debut show and available on Wattpad’s app and on Wattpad.com.

USA and Wattpad describe the prequel as a story centering around main character Peter Connely “as he arrives in Jerusalem to solve a multi-million dollar cyber-heist and will take readers right up to the first episode airing on USA.”

“Wattpad represents a new frontier in immersive storytelling that enables us to engage its massive audience in the mythology and characters of DIG well in advance of the fall premiere,” said Alexandra Shapiro, EVP for Marketing and Digital at USA Network. “This global platform will help expand our narrative canvas, creating an early and engaged fan base and driving readers to ‘dig deeper.’”

This is the first TV partnership for Wattpad.

Mediabistro Course

Multimedia Journalism

Multimedia JournalismStarting September 25, learn how to create interactive packages with photos, audio, and video! Taught by a multiplatform journalist, Darragh Worland will teach you how to come up stories that would be best told in a multimedia format, and create original content for that package using photos, slideshows, and short video and audio pieces. Register now!