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USA Network syncs with Target across multiple screens

During USA Network’s Royal Pains tonight an extremely unique sponsorship took place that leveraged the brands newly fined tuned unified experience. The network’s SVP of Digital, Jesse Redniss shared the details with Lost Remote.

You can see in both the Instagram video and this video below who the advertiser, Target, was included seamlessly across every device. This is a big step for social TV advertising and one that we hope to see more of.

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TV Everywhere is Making Authenticated Content Easier to Access

TV EverywhereTV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.