TVNewser TVSpy FishbowlNY FishbowlDC AgencySpy PRNewser SocialTimes GalleyCat

USA Network teams up with Viggle for 'To Kill A Mockingbird'

Viggle’s direct-to-rewards approach is continuing to interest networks. Today USA Network has announced they’re partnering with Viggle to create a second screen experience around the classic, “To Kill A Mockingbird.” During Saturday’s airing at 8pm Eastern, they will be leveraging Viggle to tap into the film’s fifty-year history. The network will be matching points earned by users for a donation of up to $20,000 to the Characters Unite nonprofit, which supports civil and human rights. Fans can also convert their points into donations.

“Fans will learn about iconic moments, celebrity recounts, exclusive photos and videos as they watch Universal’s digitally remastered and fully restored classic being broadcast nationally for the first time,” explains the release.

The idea of using Viggle to raise money for a nonprofit seems like a very good idea. Instead of constant personal point-earning, this seems like a great incentive to get new people to try out the service by helping a good cause. Additionally, watching a film on TV is a lot different than watching primetime programming. While I often find that any second screen experience can be distracting to my primetime TV habits, when it comes to a linear airing of a film, Viggle could be a great way to remind people about the non-primetime programming that the network has and make a very “old school” movie interactive in a social TV world.

Sponsored Content

TV Everywhere is Making Authenticated Content Easier to Access

TV EverywhereTV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.