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USA Today Sports Weekly Launches Socially-Integrated App

USA Today SportsUSA Today Sports Weekly is partnering with MAZ publishing platform for a new app across all mobile and tablet platforms, the companies announced today.

The first digital edition of USA Today Sports Weekly is now available on iTunes,Google Play, and Amazon Kindle, and is produced by MAZ’s publishing platform; a platform behind over 750 apps across Apple’s iTunes Store, Google Play, and Amazon’s Appstore.

“Our audience has dramatically shifted towards mobile experiences,” notes Matthew Graham, VP of Audience and Product for the USA TODAY Sports Media Group. “This partnership is a great next step as we continue to provide our users with best-in-class native apps.”

The new app will utilize crowdsourcing in the form of Stream, a social feature that creates a live feed of new USA Today Sports Weekly content produced by readers. Stream lets readers share content on social media by a wave of the finger; users can cut out anything they see on their screens with their fingers to save or share on social.


“What’s really exciting about partnering with USA Today Sports Weekly is that their weekly print publication has now been transformed into an app that is being updated minute-by-minute, by their community of readers,” adds MAZ CEO Paul Canetti. “Using Stream, the reader becomes the editor in a sense. It’s fascinating to follow live updates of what other people are sharing and saving.”

Good timing for the app release: the NHL playoffs just started, and the NBA playoffs begin this weekend.

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