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Viacom-YouTube suit ‘boneheaded’

Jeff Jarvis, who’s well known for his thoughts about “exploding TV,” has this to say:

“I’ve been reading Viacom’s boneheaded $1 billion complaint against YouTube. Viacom complains about YouTube but, in truth, they’re complaining about their own viewers. They whine about theft but, in fact, they’re whining about recommendation, about their audience finding them more audience. Viacom is trying, singlehandedly, to turn the TV industry into the music industry. They are trying to spread stupid…. I’ll requote the guy from Morgan Stanley below: You can’t obstruct markets. You have to anticipate them. You need to go with the flow.”

Adds Baker in comments: “Is this what you call going with the flow; submitting to the fact that media will always be hacked, made free, and when one of these sites reaches a critical mass and is bought out by one of the richest companies in the world, it’s incumbent upon the producer to figure out the business model for every instance and permutation of their copyrighted content? Wow.”

Adds Dave: “When Napster finally shut down, there was no legal download service (like iTunes) to fill the void. So the piracy continued (on Scour, WinMX, Kazaa, etc) until the music industry’s business model changed. TV is now going through the same thing. Sure it’s not profitable now and there’s no guarantee it will be profitable, but I can guarantee you one thing, you take away the copyrighted content on YouTube, it will just migrate somewhere else until something changes.”

Earlier: Viacom sues YouTube for $1 billion, lawsuit a major legal test

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