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Video ads for as cheap as $300

A startup called TurnHere will shoot and edit a video ad for as little as $300 a pop. Then for a little more, it will feature the ad in its own travel and entertainment directory, as well as distribute it via search engines. “It’s dirt cheap,” said Colin McAuliffe, a freelance filmmaker. It’s TV advertising for smaller companies, without the TV.

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TV Everywhere is Making Authenticated Content Easier to Access

TV EverywhereTV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.