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Gaming company to make CGI movies, TV shows

My absolute favorite game right now — a major time suck recently — is Ubisoft’s Rainbow 6 Las Vegas for the Xbox 360. The realism is nearly lifelike, and it pops on a HDTV screen in surround sound. Well, now Ubisoft is investing some serious coin into an effort to produce CGI movies, or movies with digital actors, which is basically an extension of what they’re already doing on the gaming front. Ubisoft will first focus on short films — the first will run 8 minutes and will be distributed online. “We’ll insert product placement in the short films so we can monetize them,” said Ubisoft CEO and co-founder Yves Guillemot. “Our goal is to work more closely with Hollywood studios and talent so we can eventually make movies at the same time we create the games.” Smart. Ubisoft also says it will start producing CGI TV shows soon, as well.

You can build your own character in Rainbow 6 Las Vegas with just about every conceivable detail, making up 15 million possibilities. Or you can snap a couple photos of your face and have it transplanted on your character.

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