If for some reason you decided to watch the football game on Superbowl Sunday instead of the the Puppy Bowl, you’re in luck. USA Networks is partnering with Ustream to broadcast the Westminister Kennel Club Dog Show online. “Each day starting at 8:30amET, fans can view up to four different channels showing the live judging of all 185 individual breeds directly from the floor,” according to their release.

The Kennel Club is an organization that’s been around since 1877 that’s dedicated to the sport of pure bread dogs. If you haven’t seen Best In Show, or specifically Jane Lynch’s role in one of the best mockumentaries to date, watch this clip to understand a bit more about how passionate dog lovers get about this show.

Through the club’s website, you’ll have the chance to chat with expert Chuck Bessant at 10pm tomorrow. USA’s impressive social TV mix around the show combined four video streams (covering 185 breeds), the chat with Bessant and a GetGlue campaign. The stream will be accessible worldwide and will feature Facebook and Twitter integrations. Happy Valentine’s Day and don’t forget to check out some of the best looking dogs from around the world, live from Madison Square Garden in NYC.