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WBBM uses interactivity to introduce new anchors

This is a unique way to answer a problem you may have experienced: supporting promotional efforts to introduce a new anchor team. Often promotions wants you to post the anchor pics, and that’s it. Or you might be asked to upload all of the new image promos. But neither of those ideas will create an experience users will actually interact with, and be viral. Well, WBBM decided to bring the viewer right into the effort by using a quiz to determine which anchor the viewer is most similar to. “We are giving users a fun way to connect with our news team on a personal level,” Digital Media Executive Producer John Dodge told LostRemote. Plus, you can embed a results badge into a blog, which of course I will do here. This is a very cool idea, and effective.

(Disclaimer: I managed cbs2chicago.com and know the Web team well.)

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