TVNewser TVSpy AgencySpy PRNewser SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps GalleyCat FishbowlNY FishbowlDC

WBBM uses interactivity to introduce new anchors

This is a unique way to answer a problem you may have experienced: supporting promotional efforts to introduce a new anchor team. Often promotions wants you to post the anchor pics, and that’s it. Or you might be asked to upload all of the new image promos. But neither of those ideas will create an experience users will actually interact with, and be viral. Well, WBBM decided to bring the viewer right into the effort by using a quiz to determine which anchor the viewer is most similar to. “We are giving users a fun way to connect with our news team on a personal level,” Digital Media Executive Producer John Dodge told LostRemote. Plus, you can embed a results badge into a blog, which of course I will do here. This is a very cool idea, and effective.

(Disclaimer: I managed cbs2chicago.com and know the Web team well.)

Mediabistro Course

Get $25 OFF Podcasting

PodcastingStarting July 31, learn how to develop and create your own podcast in just a a matter of weeks! In this course you'll learn how to determine the goals of your podcast, pinpoint your concept, contact and book guests, distribute and market your podcast and more. Get $25 OFF with code CLASS25Register now!