TVNewser TVSpy AgencySpy PRNewser SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps GalleyCat FishbowlNY FishbowlDC

Who at IB posted Russert’s death on Wikipedia?

The first place to report the news of the death of Tim Russert wasn’t NBC – or the New York Times… it was likely Wikipedia. Someone edited Russert’s entry at 3:01pm ET – a full 23 minutes before Drudge, NYT and the NY Post picked up the story. NBC broke into programming on the network and on MSNBC at 3:39pm ET.

As Lost Remoters have commented, it’s interesting to note where the early Wikipedia edit came from: Internet Broadcasting. Someone with the IP address 66.187.200.74 made a series of six edits – first noting his death, then systematically changing the entry’s tense. A second IB user – 66.187.202.71 also made two edits before the news broke wide.

IB runs the websites for NBC’s Local Media Division (aka the O&Os). Affiliates were not broadly informed early – our first hint came from the NYT.

The big question here might not be “who” – but “why.”

Mediabistro Course

Multimedia Journalism

Multimedia JournalismStarting September 25, learn how to create interactive packages with photos, audio, and video! Taught by a multiplatform journalist, Darragh Worland will teach you how to come up stories that would be best told in a multimedia format, and create original content for that package using photos, slideshows, and short video and audio pieces. Register now!