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Who at IB posted Russert’s death on Wikipedia?

The first place to report the news of the death of Tim Russert wasn’t NBC – or the New York Times… it was likely Wikipedia. Someone edited Russert’s entry at 3:01pm ET – a full 23 minutes before Drudge, NYT and the NY Post picked up the story. NBC broke into programming on the network and on MSNBC at 3:39pm ET.

As Lost Remoters have commented, it’s interesting to note where the early Wikipedia edit came from: Internet Broadcasting. Someone with the IP address 66.187.200.74 made a series of six edits – first noting his death, then systematically changing the entry’s tense. A second IB user – 66.187.202.71 also made two edits before the news broke wide.

IB runs the websites for NBC’s Local Media Division (aka the O&Os). Affiliates were not broadly informed early – our first hint came from the NYT.

The big question here might not be “who” – but “why.”

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