For three days (Monday, August 12 – Wednesday, August 14) Bravo partnered with the popular ride service Uber to give riders across the United States free trips. While “Million Dollar Listings Los Angeles” focuses on high-value real estate, according to Ellen Stone, EVP of Marketing for Bravo, “Teaming with Uber, a company ‘evolving the way the world moves,’ is a natural fit for our trendsetting fans who are always on the move to the next hot spot. This partnership lets Bravo reward our upscale, highly engaged audience with a unique experience that caters to their lifestyle.”
Each day, Bravo and Uber tweeted when a new batch of free rides are released, and then users must tweet @Uber and @BravoTV and use the hashtag #MDLLA for the chance to claim a code. @Bravotv has been direct messaging winners with a unique promo code to claim the ride. In addition, fans that participate over the entire three day period are automatically entered to win the grand prize of 100 free Uber rides and a “Million Dollar Listing” trip for two to Los Angeles. Season six premiered this week.
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