TVNewser TVSpy AgencySpy PRNewser SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps GalleyCat FishbowlNY FishbowlDC

Why Second Screen, Social is Essential to Drawing in the Younger TV News Viewer

mediabistrotv_1

There were a lot of takeaways from last week’s social TV panel at the TVNewser Show, and we also learned some things about what makes the younger TV news viewer tune in.

After speaking with some of the over 900 people in attendance for the TVNewser media job fair–many of them falling on the lower end of the all-important 25-54 younger demo–the prominence of social media and second screen platforms became clear.

“We’re always on our second screen, our Facebook, and our Twitter,” one respondee told us, adding that “the future of news” is  the anchor on social media relaying information to them.

From a news anchor upping his or her social media reporting, to TV show stars interacting with their fans via second screen, the evolution of social interaction as a key to drawing in the younger generation of viewers is becoming more and more obvious.

Mediabistro Course

Create Quick Video for the Web

Create Quick Video for the WebLearn how to shoot, edit, and encode online video! Starting October 4, write video scripts and story outlines, shoot and edit film, and broadcast your work on video-sharing sites like YouTube and Vimeo. Students will get hands-on experience with a Canon HDV camera and Final Cut in this course. Register now!