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Will Ricky Gervais' tweets drive Golden Globe ratings?

A year ago we wrote about the Golden Globes not fairing so well in ratings even though Ricky Gervais was a great tool for drumming up buzz. While Gervais didn’t trust Twitter at first, he’s now back in full force and has promised to tweet backstage so, “you don’t miss me when I’m not on air,” he said on his blog. He even added, “Might be more fun as I have no TV censorship.” The Gervais chatter has been high this past week as viewers wait and hope that he’ll make a fool of the celebrities in the room like he’s done so well the past two years. Social TV data company NM Incite even looked at 7,000 tweets over two days to prove this.

Following @RickyGervais on Twitter seems like a great second screen option during the broadcast, but will he actually be funny and will it drive ratings? Glancing through his feed of tweets that are coming from Twitter for iPhone, you can see that it’s a combination of him promoting his stuff, trying to be funny with promotional photos and occasionally actually being funny by tweeting things like this.

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