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Without newscast, TV station posts videos on Facebook

Last night, technical difficulties prevented Tallahassee TV station WCTV from airing its 11 p.m. newscast. The newsroom kept the updates flowing on WCTV.tv, Facebook and Twitter, and it also posted a few videos of anchor Lee Gordon reading stories from the newscast. The videos — which appeared to be shot from a phone — appeared on the stations’ site and its Facebook page.

Perhaps not the ideal viewing experience, but it illustrates some ingenuity in a 24/7 social media world. It also reminds us of WSOC-TV last year. With the newsroom evacuated after a gunman appeared in the station’s lobby, newsroom staff tweeted videos of the anchors reporting the story from the parking lot.

(Thanks Alex for the tip!)

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