TVNewser TVSpy AgencySpy PRNewser SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps GalleyCat FishbowlNY FishbowlDC

Yahoo launches Fire Eagle location tool

Location awareness (or geolocation) is getting a lot of buzz these days, led by GPS functionality in the new iPhones. And now Yahoo has launched Fire Eagle out of beta — a service that let’s you specify your location and share this data with whichever sites you choose. Yahoo says Fire Eagle is “a switchboard for location” and said the objective was to make everything on the web “more useful, fun or interesting by adding the element of location”.

I think there’s tremendous potential in location awareness. In fact, I believe it will ultimately revolutionize local search and mobile advertising. While some of the iPhone apps are certainly interesting (Yelp and UrbanSpoon, for example, find restaurants closest to me), nobody has really nailed the killer app. Yet. But stay tuned…

Mediabistro Course

Multimedia Journalism

Multimedia JournalismStarting September 25, learn how to create interactive packages with photos, audio, and video! Taught by a multiplatform journalist, Darragh Worland will teach you how to come up stories that would be best told in a multimedia format, and create original content for that package using photos, slideshows, and short video and audio pieces. Register now!