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Yahoo launches Fire Eagle location tool

Location awareness (or geolocation) is getting a lot of buzz these days, led by GPS functionality in the new iPhones. And now Yahoo has launched Fire Eagle out of beta — a service that let’s you specify your location and share this data with whichever sites you choose. Yahoo says Fire Eagle is “a switchboard for location” and said the objective was to make everything on the web “more useful, fun or interesting by adding the element of location”.

I think there’s tremendous potential in location awareness. In fact, I believe it will ultimately revolutionize local search and mobile advertising. While some of the iPhone apps are certainly interesting (Yelp and UrbanSpoon, for example, find restaurants closest to me), nobody has really nailed the killer app. Yet. But stay tuned…

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TV Everywhere is Making Authenticated Content Easier to Access

TV EverywhereTV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.