Yahoo is planning on acquiring original content similar to Netflix, and more recently, Amazon, The Wall Street Journal reports.
The Journal reports the company will order four different half-hour original comedies. The initial focus on comedy might carve out a niche for Yahoo; Netflix’s top hit “House of Cards” falls in the political-thriller genre, while Amazon’s main original series, “Alpha House,” is more of a dramedy.
Yahoo’s series will reportedly cost between $700,000 to $1 million per episode. The online video plan continues CEO Marissa Mayer‘s digital push.