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Yahoo plans 100 more entertainment sites

Yahoo already has a site based on the Ninento Wii (screen grab below), and today it announced it will launch dedicated sites for The Office, Lost, Halo, The Sims and Transformers. All 100 sites will launch before the end of the year. The idea, called Brand Universe, is to create sites around individual movies, television shows, bands, celebrities, games and other types of entertainment. “What we are really trying to do is create environments where fans of brands can hang out when they are online,” said Vince Broady, head of games, entertainment and youth at Yahoo. I think this is a great idea which can be applied beyond entertainment. Websites don’t have to be permanent — they can capitalize on a phenomenon and then disappear when the buzz has worn off. The ability to create these kind of sites quickly and adapt them will become a key measure of success for online publishers going forward.

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TV Everywhere Let’s You Stay Plugged In During the Holidays Anywhere You Go

TV EverywhereThe holidays are here and that means long lines at department stores, waiting at the airport for delayed flights, or sitting in the carpool lane in holiday traffic. TV Everywhere is your new best friend to help pass the time and is here to remind you that you #CouldBeWatchingTV through your smartphone, tablet or laptop anywhere you go.