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You can now AirPlay HBO GO onto your Apple TV

The connected device market just got more competitive. While Apple TV doesn’t yet have an HBO GO App, the network just announced that you can now turn your second screen into the main screen by AirPlayingHBO GO from an iOS device to your Apple TV.

At the “All Things D: Dive Into Media” this week, Eric Kessler, President and COO of HBO made the announcement about the app’s new features. The app securely streams content to your HDTV via Apple TV over wifi. Cinemax’s MAX GO App was also updated with the same capabilities. Updates to both apps are now available on the App Store.

While Kessler maintained that HBO was still not ready to offer its services to non-cable subscribers, the latest series of upgrades is yet another example of HBO making its programming as accessible and seamless as possible for subscribers.

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TV Everywhere is Making Authenticated Content Easier to Access

TV EverywhereTV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.