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YouTube to let partners sell their own ads

Google has a new plan to make cash of its wildly popular – but not entirely profitable – YouTube site. Preferred content partners will soon be able to sell ads on their own content. The spoils would be split between Goog and the content creator in a revenue share agreement.

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TV Everywhere is Making Authenticated Content Easier to Access

TV EverywhereTV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.