It’s bit unusual for a startup to publish survey data for all to see, especially in a highly-competitive space like the second screen. But Zeebox has done just that, releasing a Google doc of survey data spanning both the UK and the US, where it plans to launch shortly. The idea is that Zeebox will gain insights from others analyzing its data.
“We’d love people to take the data and we’d love to see what they make of it,” Zeebox’s director of insight David Boyle told The Guardian. “I’d love to know what patterns people find.”
The survey examines usage patterns and drills down on how people are interacting with TV. For example, looking at the US data, 40% of the respondents say they’re frequently on social media while watching TV (but only 9% on Twitter), 30% say they often use the internet to get more information, but only 7% say they often use an app “from the TV show I’m watching” (compared to 13% who say they frequently visit a TV show’s website while watching.)
The results line up with previous surveys we’ve published here on Lost Remote, and perhaps that’s why Zeebox has released the numbers without fear of giving up any trade secrets. But there’s lots of fun slicing-and-dicing you can do with the Google Doc that Zeebox released, comparing users’ demographics and responses against different data points.
If you see anything worth pointing out, please leave a comment.
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